Supplements, vitamins, health food, wellness products — all consumable, all perfect for automated repurchase flows that keep customers healthy and loyal.
42%
supplement reorder rate
4.1x
customer lifetime value
20x
average ROI
Automated Flow Preview
Supplement purchase
30-day supply ordered
Wait 26 days
Consistency check
Refill + wellness tip
"Don't break your streak!"
42% reorder
LTV increases 4x
42% of supplement customers reorder consistently
Your customer took their supplements for 30 days, saw results, and then forgot to reorder. That's a lost customer.
30 days
Most vitamins and supplements come in 30-day supplies. The day they run out, they're buying from whoever reaches them first.
3x
Consistent supplement use requires consistent supply. Brands that automate the refill reminder turn one-time buyers into lifetime customers.
65%
Many customers are inconsistent because they forget to reorder, not because they don't want to continue. A timely SMS solves this.
Use Cases
Every automated touch-point your store needs, running 24/7 without you.
Automated refill reminders that keep your customers consistent with their health goals — and loyal to your brand.
Custom refill intervals by product (30 days protein, 90 days vitamins)
Motivational messaging tied to health goals ("Don't break your streak!")
Bundle offers: "Subscribe & save 10%" upsell
Referral prompt for happy customers after 3+ refills
Sample SMS
"{{first_name}}, your FitNaija Whey Protein 30-day supply should be running low 💪 Keep your streak going — reorder now and save 10%: fitnaija.ng/refill"
World Health Day, Ramadan nutrition tips, new year fitness goals — tie your campaigns to moments when customers are thinking about health.
New Year fitness season campaign (Jan 1–31)
Ramadan nutrition and supplement campaign
World Health Day product promotion
Back-to-school nutrition campaign for parents
Sample SMS
"Happy New Year {{first_name}} 🎉 Start 2026 strong — our New Year fitness bundle is 20% off for the next 72 hours only: fitnaija.ng/newyear"
Health brands build deep loyalty through education. A weekly wellness tip with a product recommendation converts at surprisingly high rates.
Weekly health tip with a relevant product recommendation
Post-purchase sequence: "How to get the most from your supplement"
Upsell complementary products (protein + creatine, vitamin C + zinc)
Customer success story sharing (anonymous, with permission)
Sample SMS
"Wellness tip from FitNaija 💊 Take your Vitamin C with food for better absorption. Pairing it with our Zinc Complex gives 2x immunity boost: fitnaija.ng/combo"
"Our supplement refill flow is the single highest-converting thing we've ever built. Customers get a message at exactly the right time, they reorder, and they never break their health streak. 42% reorder rate is unreal."
Chidi Okonkwo
FitNaija Supplements · Lagos
42%
supplement reorder rate
4.1x
customer LTV
₦520k
monthly from flows
20x
ROI