IndustriesFashion & Apparel
Fashion & Apparel

SMS marketing that sells fashion, not just sends texts

Drive outfit drops, abandoned cart recovery, and repeat purchases for your fashion brand — automatically.

31%

cart recovery rate

₦800k+

avg. monthly recovered

5x

list growth on checkout

Automated Flow Preview

New collection drop

Blast to your full list

Abandoned cart

Wait 30min → send reminder

Post-purchase

Review request + discount

Win-back

60 days inactive → offer

Avg. 22x ROI for fashion stores

Fashion stores in Nigeria are leaving money behind

Your customers browse, wishlist, and abandon — here's what it's costing you.

68%

of fashion shoppers abandon their cart

Fashion has the highest cart abandonment rate of any industry. Impulse buyers need a timely nudge — not a generic email they'll never open.

₦1.2M

lost per month in abandoned carts for avg store

Most fashion brands in Nigeria have no automated recovery system. SMS is 10x more effective than email for cart recovery.

1 visit

is all most customers make without retention

Fashion requires constant re-engagement — new drops, seasonal offers, restocks. Without automated SMS, customers forget you exist.

Use Cases

SMS flows built for Fashion & Apparel

Every automated touch-point your store needs, running 24/7 without you.

Collection Drop

Announce new collection drops to your list

Build anticipation and drive immediate sales when you drop a new collection. SMS gets read in under 3 minutes — perfect for time-sensitive fashion launches.

Segment by location (Lagos, Abuja, PH) for geo-relevant drops

Personalise with first name and past purchase history

Include shop link with UTM tracking

Schedule sends for optimal Nigerian shopping hours (7pm–10pm)

Sample SMS

"Hi {{first_name}} 👗 Our Ramadan collection just dropped — 30 new styles from ₦8,500. Shop before it sells out: style.ng/ramadan"

Cart Recovery

Recover abandoned fashion carts automatically

A shopper fills their cart with that dress, gets distracted, and leaves. Kartbeam sends a sequence of personal reminders until they convert.

3-step sequence: 30min, 2hr, 24hr after abandonment

Show exact items they left behind

Auto-generate and send discount code if they haven't converted by step 3

Stops automatically when order is placed

Sample SMS

"Hi {{first_name}}, that ankara wrap dress is almost sold out! Complete your order before your size goes: store.ng/cart 🛍️"

Restock Alert

Restock alerts that sell out in minutes

When a popular item comes back in stock, instantly notify the customers who wanted it. Create urgency and a sellout moment every restock.

Customers subscribe to out-of-stock items via "Notify me" button

Automatic SMS the moment you update inventory in Shopify/WooCommerce

Follow-up 24hrs later if they haven't purchased

Tag subscribers who engaged for future targeting

Sample SMS

"{{first_name}}, good news! The burgundy midi dress (size 14) is back in stock 🎉 Only 4 left — grab it now: store.ng/restock"

"Our Sallah campaign drove ₦2.1M in sales to 3,800 subscribers in 48 hours. SMS open rates are insane compared to email — we'll never go back."
F

Funmi Adeyemi

StyleHouse Abuja

₦2.1M

48hr campaign revenue

43%

SMS reply rate

28%

cart recovery rate

18x

ROI

Ready to grow your Fashion & Apparel brand with SMS?