Beauty brands that use SMS sell 3x more skincare, cosmetics, and treatments — because their customers actually read the messages.
38%
repurchase rate on consumables
3.2x
customer lifetime value
22x
average ROI
Automated Flow Preview
First purchase (cleanser)
Order confirmed
Wait 28 days
Running low reminder
Repurchase SMS
"Ready for your refill?"
Reorders automatically
LTV increases 3x
38% of skincare customers reorder automatically
Skincare and cosmetics are consumable — customers run out and rebuy. But only if you remind them at the right time.
60%
They loved your moisturiser, used it all, and then bought from a competitor because they were at the store and saw a similar product.
28 days
Face cleansers, moisturisers, serums — most run out in 3-6 weeks. Perfectly timed repurchase SMS converts at 38%.
0
This is a wide-open competitive advantage. Be the first brand your customers hear from when they're running low.
Use Cases
Every automated touch-point your store needs, running 24/7 without you.
Mark your skincare products as consumable, set the reorder interval, and Kartbeam automatically texts customers just before they run out — every time.
Set custom reorder intervals per product (e.g. 28 days for cleanser, 60 for serum)
Flow cancels automatically if the customer reorders first
Include a loyalty discount to incentivise faster reordering
Works for any consumable: skincare, makeup, supplements, haircare
Sample SMS
"Hi {{first_name}}, your GlowSkin cleanser should be running low by now 💆♀️ Reorder before you run out and get 5% off: glowskin.ng/refill"
Segment by purchase history to give your best beauty customers early access to new launches. Drive a sell-out moment in the first 24 hours.
Segment by most recent purchase or highest spend
Create VIP early access campaigns
Include a limited-time launch discount to reward loyalty
Follow up 24hrs later with urgency if product isn't sold out
Sample SMS
"{{first_name}}, you're one of our VIP customers so you get early access to our new Vitamin C serum before anyone else 🌟 Shop now: glowskin.ng/vip"
Beauty is driven by social proof. Automatically collect reviews after delivery and reward customers who leave positive feedback with their next discount.
Trigger 3 days after order delivery
Reply rating 1-5 via SMS — frictionless
Customers rating 4+ get a thank-you discount for next order
Low ratings route to your inbox for personal follow-up
Sample SMS
"Hi {{first_name}}, how is your GlowSkin order? Reply with a rating 1-5 ⭐ (5 being amazing). Your feedback keeps us glowing! 💕"
"The repurchase flow alone is worth 10x the subscription cost. My cleanser customers now reorder every 28 days like clockwork. Monthly revenue from returning customers is up 340%."
Adaeze Okonkwo
GlowSkin Lagos
340%
returning customer revenue
38%
reorder rate
3.2x
customer LTV
22x
ROI